Nothing can be more horrifying than a lengthy stretch of negative comments or reviews about your brand. Digital marketing techniques have provided marketers with unique means to promote their products and services. However, it has also given them the power to gain wrongful access and abuse anonymity. Don’t be surprised if your recent endeavours are failing to serve the interests of your business. Often, competitors hire hackers who anonymously harm the reputation of your brand. If you are losing your sleep over the cyber-security of your business, you should definitely go through this post.
Here’s how you can protect your business against digital marketing attacks:
1- Keep your data safe
Data theft is quite common these days. The valuable data of your business can fall into the wrong hands and people can use it to get ransom from you. This is why you should make your website less complex by having all the configurations done correctly. You can also have your website on a reputed host server where the security is very high. Make sure that all the sensitive data is encrypted. Along with this, you can also use tools that will help you to protect your website against DDoS attacks. Keeping a track of your data is a must. You can use an automatic detector to track even the smallest change in your content. In addition, you should also keep a regular backup of your data, which will enable you to bring back information that was deleted.
2- Protect your content from being copied
Your competitors can easily copy your content or use your content marketing strategy. The contents of your website are visible to anybody who is online, making them more vulnerable. No matter which business you run. You might own an essay help service or a real estate company. If your content gets copied, it can backfire and search engines might penalise your content on the grounds of plagiarism. Hence, you must take action to avoid content theft. If you have any image, you must add copyright details or watermark to it. You should use different tools to find out content that is identical or copied from yours. If you discover such contents, you can ask the hosting site to remove it. Apart from this, create content that is of high-quality (10x content), making it hard for others to imitate it.
3- Discourage display ads stalking
It is quite possible for your competitors to stalk your display ads and place their own ads in the same site. Not just your ads, they can see the networks, formats, and sources which are particularly working for you. You can avoid this by discarding the ad networks where direct relationships are favoured. Try to work with the webmasters directly and not via resellers. It will ensure that you get full value for the money you have spent. If you do this, your competitors will find it difficult to track down all of the steps of your marketing strategy.
4- Fight negative comments
Writing down negative comments or reviews about your company is very easy for your competitors. But, this will severely affect your reputation. Usually, competitors hire people to make these comments which can be viewed by the public. It creates a wrong image of your company and affects the goodwill of your business. Apart from this, your competitors can also include inappropriate links in your website and mislead the visitors.
You can avoid this by enabling a setting which will make sure that any comment gets approved before going live. A very effective way to deal with fake reviews is to directly give a reply to the reviewer and ask something that only a real customer will know. If the negative comment has come from a real client, then you must reply with an apology, and state what steps you have taken to ensure that it doesn’t happen again. In order to avoid links to low authority sites, supervise the inbound links to your website regularly. Implement online tools to carry out the job for you.
5- Don’t reply immediately
As much as it is important to give a reply to the negative comments, it is also equally important to take time before giving a response. If you respond to the comment or review instantly, it can turn out to be disastrous for your brand. You will most probably be full of anger and rage after reading the review, which will be reflected in your response. It is important to get rid of your irritation, so that you can think clearly. This way, you will be able to create an effective strategy and think of the perfect reply to a negative comment.
6- Defend Pay Per Click Attacks
Using PPC schemes for advertising is a costly affair. Competitors can do fake clicks to attack your budget. Your budget can get quickly exhausted because these attacks are mostly automated. You can avoid this by monitoring the metrics of your website. You must give enough time for the investigation, to ensure the smooth running of your ad campaign. If you are suspicious about any behaviour which can be malicious, you must get in touch with the ad service. In addition, you can supervise the activities with the help of other third-party services.
7- Don’t doubt yourself
Your competitors can get down to a personal level to attack your brand on the digital platform. While doing this, they will surely target your weak points or highlight any mistake that you have made in the past. But, you must not them allow them to drown your spirits. You should have a realistic idea about your company’s ability and have faith in your brand. Do not let random suggestions and comments make you doubt yourself. Confidence in your brand is the first thing that you need to fight against digital marketing attacks.
8- Don’t show aggression
A wrong move to defend your company against cyber attacks will be to get aggressive. The internet is a place where nothing is hidden from your customers. If you say are rude to your attacker, your consumer will definitely see it. Use of inappropriate language will directly go against your reputation, and this is exactly what your competitors want. Don’t lower your standard and get into a war of words. You can avoid doing massive damage to your brand’s image if you stay above petty conflicts.
Your competitors might use digital marketing attacks to demean your brand and create a bad image of your company. With the help of a well-executed strategy that safeguards your business against digital marketing attacks, you can defend your business and use the aggression of your competitors to create better opportunities for your brand.
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