Running your own business online can be great fun. Not only do you get to work from home and choose your own hours, but you don’t have to worry about paying rent, hiring staff or opening up shop. An online ecommerce store is live 24 hours a day, 7 days a week, meaning you can make money in your sleep with the right marketing strategy. Below, we’ve rounded up five of the best ways to drive sales to your ecommerce website, whether you’re starting out or you want to grow.
Run a promotion or giveaway
Running an ecommerce business, you need to work hard to keep visitors coming back to your website time and time again. If you’re struggling to get people to stick around, then one way that you can increase visitor numbers and drive sales is by running a giveaway on social media. Ask your followers to retweet and share a post, and choose a winner at random to receive a free product or service at the end of the competition. Although you’ll have to give away products, the chances are that you’ll gain hundreds of new social media fans – all of whom will be able to see when you post updates about new products, discounted lines and reminders of your great stock.
Write better product descriptions
Another way that you can increase visitors to your website and drive more sales is by ranking well on Google and other search engines for competitive terms related to your niche. If you run a sports clothing company, for example, then gaining rank one for ‘cheap sports clothes’ could be a goldmine and allow you to find new customers organically every day of the week. And the best way to rank well for competitive terms like that is to write super-informative, valuable product descriptions and feature them prominently on your website. Research shows that the more content you have on your content pages, the better, so don’t hesitate to bulk them up.
Try pay-per-click advertising
If you don’t have the time or the inclination to invest in a search engine optimization campaign for your website, you could “cheat the system” and try pay-per-click advertising instead. Sure, PPC can be more expensive and will require a constant flow of cash to bring in new customers, but it allows you to target the right audience and put your products ahead of the competition on search engines and on social media. However, before you invest the big bucks, make sure that you experiment with different paid platforms on a smaller scale – like Facebook Ads and Google AdWords – to see which is the most effective for your campaign. The results might surprise you.
Use email marketing
Email marketing is now used by an incredible 82% of online businesses, so follow the trend and get your customers to sign up to a mailing list. You can incentivize signups by offering discounts, special offers or exclusive product launches – or you could automatically sign up new customers to your list when they buy from you. Pushing out regular emails with reminders of your products, announcements of new stock or sales and special offers can encourage your loyal customers to make repeat orders on your website – and they may even forward your emails on to their friends and family members who might be interested in buying from you. It’s a win-win situation!
Consider influencer marketing
Another increasingly popular method of promotion in the ecommerce world is influencers and celebrities, and it’s an option you should consider. Partnering up with individuals who have lots of followers on social media by offering them free products and money in exchange for promotion works, and it’s used by businesses around the world. If you run a health and beauty ecommerce website, for example, then you could reach out to beauty bloggers and celebrities who are interested in makeup and looking good. Ask them to tweet out images of your products, and if you want to drive sales further, create a discount coupon that their followers can use.
There’s no denying that marketing an ecommerce business is hard work, simply because there is so much competition out there. In order to stand out and make the right impression, you need to start with incredible products, great customer service, and a unique selling point, otherwise, you will get lost in the crowd. Consider the techniques we have mentioned in today’s post, and you’ll be able to make more money and take your business to the next level. Good luck!
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