Setting up an e-commerce business is as easy as 1-2-3 but keep going on with generating sales, making customers and getting outreach can be hectic for the newbies. Especially, those who believe that having a physical market presence means they need to have a furnished space that too with superb ambience to attract the customers, but that’s not the case with their own e-commerce marketplace. With the competition high and sales soaring to billions of dollars, the e-commerce world has changed to an extent so anything not entertaining or too outdated is sure to be discarded.
Of course, the first impression is the last impression, if your e-commerce site lacks the lustre and all the goods to grab the limelight in the first place, there’s nothing else than losing your customers to the counterparts. So, apart from staying on the verge of your seat to catch up with the pace of the technology in this rapid changing world, you better need to work on the basics to make sure an appealing website. And that can be done with having close up at the website designing and development part of your site.
We believe that one is ‘Jack of all trades and master of none’, same will be yours story no matter how good you are with your digital marketing or SEO skills, you may need a proficient web design and development company to skyrocket your ranking and so your sales. Handing over some newbie or inept web developer or designer the tasks may save few bucks for you but that’s going to cause a pain in your ass in the longer-run.
So, here we are with the pros of hiring professional E-commerce web design and Development Company:
1. The First Impression and The Speed Factor
Though we have been reading it since our primary days ‘never judge a book by its cover’ but still, we people do so with making the firm belief that ‘the first impression is the last impression’. So, decoding all under the SEO field, if your website fails to woo the audience in the first place, you might have lost the customer that could have been your potential client at the same stage. A research from Stanford Web Credibility Research unveils that 75% of netizens judge one’s business credibility while taking a glance at the appearance of the website. So, one thing should be crystal clear from here, if your website’s first look isn’t appealing, many of the customers won’t proceed next even if you would be selling high-quality products that too on eye-opening discounts.
The next thing attached to this ‘first impression’ phenomenon is that if your website takes 4 seconds or above than that as the loading time, it has already cost you around 25% of your potential viewers. Following that it won’t be wrong to say that one requires Professional Ecommerce Web Design & Development Company to keep eye on such factors so one doesn’t lose his clients that easy.
2. Return on Investment (ROI)
Making a wise investment is for sure a masterstroke rather than saving bucks and getting backfired in the longer run. A common mindset that prevails with the e-commerce starters is that it takes ‘no money’ to set up your business online and that’s solely the reason they push their services online rather than going for the physical market. But that’s not very much true as you may not require as much as money as you want to establish the physical market place, though you still have to spend it in the right directions to make sure your e-commerce platform looks well-structured and appealing as well.
Many of the newbie sellers satisfy with getting some inept designing and development service provider and that too with saving money bigtime. But that turns out to be the real-time hindrance for them in order to give the cold shoulder to the counterparts, who have got things fixed by some best in the business developers and designers. Before going after some professional e-commerce group, you better need to understand the concept of Return on Investment (ROI) that determines the success of specific initiative by calculating gains and loss.
3. Easy to Use for Customers
Going out-of-the-box is taken out as a success mantra but that’s not going to pay you back every now and then, sticking to the basics can even serve the purpose toosometime. So, getting your website upgraded in a way its’ unique but hard to be operated by your audience, you’re going to face the wrath as you would be going to lose the traffic and so the sales as well.
So, rather than going one extra mile and getting something out of the world, you better settle on something that is easy to use for the customers; you don’t need to forget that your targeted audience is the human being not the robots. Long story short, the easier your site to use, more the consumer retention takes place. The website developer and designer that have been doing it in the business for quite some time now better understand that easy to use website can do wonders for the business owners and to make themselves look successful on the paper, so this is something they practice and preach.
4. Customer-Friendly Features
Once you are too good to retain the customer until your site’s loading time, next on the cards is your show time, exhibiting your products and services and pampering the customers with other friendly features. In order to back up your services, one needs to understand the friendly features that customers would actually be eyeing to be empowered with. Some customer-friendly features include language translation, currency support, calculator and shopping cart.
Though you can replicate all the above-mentioned features on your website, a professional web developer can even offer you better features with keeping your user and product niche in the notice.
5. Detailed Information about Product
If you are flawless until here with the development and designing part of your website, you need to carry on with this winning streak when it comes to give all the required information about your product rightly; with making the customer-experience superb. So, while the customer is scrolling and then clicking to get information about some specific product, you need to back it up with product description, pictures, and gallery that to maintianing an eye-catching layout of the product-related details.
6. SEO-Friendly Website
Search Engine Optimization (SEO) is inevitable for your success online whether you are running e-commerce or some information-related blog; not complying with SEO can push you way behind the competitors. Many of the sellers focusing on the on-page SEO remain clueless about not getting their due respect, it is because the website is actually not SEO friendly, and that’s the issue with the web development department of your site.
The professional web developer and designer know what markup code means to your seller account, so they set them clean and easy while keeping in view the SEO perspective. The SEO part of your website helps you to retain the customers with raking the web traffic and visibility as well, that directly or indirectly leads to the excessive sales.
7. Keen Eye on Advancement in Technology
If you’re spot on with every other thing but are behind with adopting the technology or implementing it on your e-commerce, you need to pay the price for it in shape of losing the customers. To be very exact, the advanced technologies, robust tools and smart plug-ins can make a huge difference between losing a potential customer and engaging the first time visitor on your website.
The skilful web designer and developer always have enough room for the technology to partake in your new or even the operational website.
8. Operational Across All Mediums
The computers got replaced by the laptops and the phones by the smartphones; so you need to be well aware of what it could be next. A successful e-commerce website needs to know a thing or two about the visitors coming on their marketplace. And in response to that, they should set their strategies and also make sure the best user experience regardless of the device or internet he is using to surf on your website.
A heavy website that requires fast data connection can keep many of the sellers not being able to make access to your e-commerce platform that easily. And in case if your website is not mobile-friendly, you can lose the consumers making it to your website through the mobile phone. Keeping all that in the view, the bottom-line is one need to have a website designed and developed in a way that it works superbly all across mediums and situations.
9. Maintenance Package 24/7
The skilled web developer and designer understand how to make sure a successful client at the end of the day, so they aren’t reluctant to go the one-extra mile in order to achieve that. They not only pamper the client with their best possible services but always prove themselves to be the right choice with giving 24/7 backup to their client and coming up with the effective solution that too within no time.
Never miss a story..!!
Grab the Latest SEO & SMO News, Tips, Updates & Trends..!!
See Our Blogcenter
Want to share your thoughts with our readers? Learn how to become a contributing author
image 1 credit to freepik