6 Jul 2013

WHY GEO TARGETING IS SO CRUCIAL TO ONLINE MARKETING?

In simplest terms, geo targeting refers to the process of determining the geographical location of the end-user, in order to direct, streamline or showcase content and ads that are specific to the particular location. The mechanism involves
3 Jul 2013

HOW FACEBOOK HASHTAGS CAN ENHANCE YOUR SOCIAL MEDIA MARKETING STRATEGY

HOW FACEBOOK HASHTAGS CAN ENHANCE YOUR SOCIAL MEDIA MARKETING STRATEGY A lot has been written about how organizations have successfully unleashed the power of hashgtags in their marketing campaigns. Whether it was Nike’s #MakeItCount campaign, Domino’s #letsdolunch
28 Jun 2013

5 SECRET TIPS FOR NICHE MARKETING SUCCESS

We often stumble upon the term “niche” on the internet (or elsewhere) and assume that we know what it is all about. Most of us assume that niches are existing sub-sets of bigger market segments, while the
25 Jun 2013

10 DEADLY EMAIL MARKETING BLUNDERS TO AVOID

Ever since Hotmail launched its first web-based email service in 1996 and email marketing evolved subsequently, it continues to remain an extremely popular, tried and tested form of marketing. If channelized in the right direction, a company’s
19 Jun 2013

6 INDISPENSABLE TIPS FOR ORGANIC SEARCH ENGINE OPTIMIZATION (SEO)

Have you tried every possible SEO strategy under the sun and yet your site rankings refuse to budge? Most of us fail to realize that Organic SEO is not as complicated as it seems, provided it is
17 Jun 2013

THE ULTIMATE GUIDE TO CHOOSING THE COLOUR PALETTE FOR YOUR WEBSITE

Can you visualize a world without colours? Dull, dreary, bleak and dismal isn’t it? Be it in terms of attracting attention, invoking emotions or stimulating senses, colours play a noteworthy role in our daily lives. Similarly, one
13 Jun 2013

HOW TO BOOST YOUR SHOPPING CART CONVERSION RATES

What is the first “wish” listed down in every e-tailer’s wishlist? The answer is simple and obvious; higher conversion rates. After all, every business is driven by bottom lines, and e-commerce is no different. Generally speaking, conversion
10 Jun 2013

10 CRUCIAL POINTS TO CHECK BEFORE LAUNCHING YOUR ECOMMERCE SITE

The sheer amount of time, effort and money devoted towards creating your ECOMMERCE site warrants a comprehensive testing process to ensure that there are no last-minute glitches before the launch. The following 10 checkpoints are crucial to
7 Jun 2013

5 AWESOME WAYS TO DIFFERENTIATE YOUR ECOMMERCE BUSINESS

With dissolved geographical barriers, enhanced visibility as well as lowered inventory and marketing costs, ecommerce offers alluring prospects to attract entrepreneurs.  Be it online shopping, electronic payments, online auctions, internet banking or online ticketing, almost everybody is
6 Jun 2013

E-COMMERCE SECURITY ISSUES: WHAT EVERY ENTREPRENEUR MUST KNOW

In the wake of increasing cyber crimes, e-commerce security is of prime importance for both the site owner as well as the clients. E-commerce entrepreneurs must be fully aware of all the potential threats that their site